What began as a casual idea shared over coffee in the fall of 2024 has now blossomed into Building Iconic Brands for Kindred Spirits, a short documentary capturing the craft, care, and personality of MRC. The film immerses viewers in the world of this Raleigh-based brand design studio, showing—not telling—the thoughtful, human-driven approach that defines their work.

Through intimate behind-the-scenes footage, the documentary highlights the studio’s collaborative process and high-end brand storytelling, giving viewers a front-row seat to the team’s creativity and the authenticity that drives their work. By blending artistry, professionalism, and personality, the film reflects the heart of MRC—people who love bringing others together around great ideas while delivering exceptional design.
Director
Asher White
Producers
Writers
Asher White
Mike Rosado
Director of Photography
Asher White
Production Assistant
Behind-the-Scenes Videographer
Additional Behind-the-Scenes Captured by
Editor
Asher White
Motion Designer
Title Animation
Music
Original Drum Composition and Performance by Doctor Umz
Featured Participants (In Order of Appearance)
Featured Brands & Locations
Equipment Rentals
Production Company
Shaper Films

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