Spotlighting a tasty sauce and an updated brand look, this project aimed to bring the Newman’s Own Tomato and Basil sauce to life on screen. The goal was to create a cinematic product video that highlighted the deliciousness of the sauce, embraced the new product design, and honored its origins. The focus remained on simplicity—letting the product speak for itself.
The final video blends mouthwatering visuals with warm-hearted music and a voiceover by Paul Newman, adding personality, charm, and authenticity.
The final video blends mouthwatering visuals with warm-hearted music and a voiceover by Paul Newman, adding personality, charm, and authenticity.
Director
Asher White
Producer
Asher White
Director of Photography
Asher White
Editor
Asher White
Voiceover
Paul Newman (Sourced from Plum)
Music
Logo Source
Production Company
Shaper Films
